Create compelling spectacles: Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzle by appearances, no one will notice what you are really doing. Even the simple order of operations… Read More

Disdain things you cannot have: Ignoring them is the best revenge: By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best… Read More

Master the art of timing: Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will… Read More

Be royal in your own fashion: Act like a king to be treated like one: The way you carry yourself will often determine how you are treated: In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally… Read More

Discover each man’s thumbscrew: Everyone has a weakness, a gap in the castle wall. That weakness is usually an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage. An expression comes to mind, “A person who… Read More

Play to peoples fantasies: The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone… Read More

Control the options: Get others to play the cards you deal: The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make… Read More

Make your accomplishments seem effortless: your actions must seem natural and executed with all the toil and practice that go into them, and also with all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work — it… Read More

Plan all the way to the end: The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you… Read More

Enter action with boldness: If you are unsure of a course of action, do not attempt it.Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity.  Everyone admires the bold; no one admires the timid. I’m not… Read More

Keep your hands clean: You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement. Is there a connection to being on top and not having “blood” on your hands? I… Read More

Re-Create yourself: Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define it for you. Incorporate dramatic devices into your public gestures and actions – your power… Read More

Concentrate your forces: conserve your forces and energies by keeping them concentrated at their strongest point. You can more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another — intensity defeats extensity every time. When looking for sources of power to elevate you, find the one… Read More

Use the surrender tactic: transform weakness into power: When you are weaker; never fight for honors sake; choose surrender instead. Surrender gives you time to recover; time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first.… Read More

Play a sucker to catch a sucker — seem dumber than your mark: no one likes feeling stupider than the next person. The trick, then, is to make your victims feel smart — and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior… Read More