Disarm and infuriate with the mirror effect: The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you… Read More

Work on the hearts and minds of others: Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduces becomes your loyal pawn. And the way you seduce others is to operate on their individual psychologies and weaknesses. Soften up… Read More

Strike the shepherd and the sheep will scatter: Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoner of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try… Read More

Despise the free lunch: What is offered for free is dangerous – it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay full price – there is no cutting… Read More

Stir up waters to catch fish: Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold… Read More

Think as you like but behave like others: If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior: It is… Read More

Create compelling spectacles: Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzle by appearances, no one will notice what you are really doing. Even the simple order of operations… Read More

Disdain things you cannot have: Ignoring them is the best revenge: By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best… Read More

Master the art of timing: Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will… Read More

Be royal in your own fashion: Act like a king to be treated like one: The way you carry yourself will often determine how you are treated: In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally… Read More

Discover each man’s thumbscrew: Everyone has a weakness, a gap in the castle wall. That weakness is usually an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage. An expression comes to mind, “A person who… Read More

Play to peoples fantasies: The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone… Read More